A friend just emailed me this. I dunno if it’s all true but it’s a cool commercial:
1 Comment so farCheck this out. It’ll blow you away!
There are NO computer graphics or digital tricks in the film you will see (link below). Everything you’ll see really happened in real time. The film required 606 takes.
On the first 605 takes, something, usually very minor, didn’t work. Engineers would have to set the whole thing up again. The crew spent weeks shooting day and night. By the time it was over, they were ready to change professions. The film cost $6 million and took three months to complete, including the engineering of the sequence. In addition, it’s two minutes long so every time Honda aired the film on British television, they were shelling out a lot more dough.
When the ad was pitched to senior executives, they signed off on it immediately. The engineers and filmmakers disassembled two Honda Accords to make the film. Everything you’ll see (aside from the walls, floor, ramp and complete Honda Accord) are parts from those two cars. When the ad was shown to Honda executives they liked it and commented about the amazing computer graphics. They fell off their chairs when they learned it was for real, with absolutely no special effects.
About the windshield wipers: on the new Accords, the windshield wipers have water sensors and are designed to start functioning automatically as soon as they become wet.
Also, you may think that the tires which roll UPHILL must require some computer-generated effects. Not so. That sequence, where some tires roll up a slope, looks particularly impressive but is very simple. There are weights placed inside the top of each tire. When the tires are hit, the weights are displaced and while rebalancing, the tires roll up the slope. This is amazing. Check it out:
Click the Link below…….
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I just tried to email you at the email on your biz card, but it bounced. Shoot me an email, I want to send you an invite for something.
Comment by Keith Morrison 11.18.05 @ 8:26 pm